BSc in Business Administration (Marketing-Sales Management and Professional Selling)
With a Business Administration (Marketing-Sales Management and Professional Selling) at Liberty University you will master skills in consumer behavior, market research, sales management and professional selling, and retailing and category management.
Duration
4 years
Starting Date
August
Tuition Fee
$23,800 per year
Location
Lynchburg, United States
About the program
With a Business Administration (Marketing-Sales Management and Professional Selling) at Liberty University You will develop skills critical to understand the needs and preferences of consumers and how to effectively engage potential customers in personal sales and retailing environments. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.
In addition to the required core classes on the degree completion plan, each student is required to complete various cognate classes that specialize in sales management and professional selling.
Courses included
- Marketing Research
- Consumer Behavior
- Sales Management and Professional Selling
- Retailing and Category Management
- Capstone: Human Resource and Marketing
- Composition and Rhetoric
Career Opportunities
- Branch Sales Manager
- Sales Representative
- Insurance Agent/Broker
- Sales Manager
- Real Estate Agent/Broker
Minimum requirements
Admission decisions are competitive and are based primarily on the following factors:
- Cumulative (unweighted) GPA from high school or college
- GED scores (if applicable)
- Consistency and trends of grades
- Results from the SAT, ACT, or CLT
- Essay submission
50% of admitted students come from within the following mid-ranges:
- High School GPA: 3.15-3.83
- SAT (ERW* and math only): 1020-1220
- ACT composite: 20-27